Building a personal brand through social networking

The role of identification, participation and attachment in building brand equity in social networking sites

Influence of Viral Marketing on Brand Equity Building With Reference To Online Social Networking Sites

In this research paper, author investigates the parameters of viral marketing effecting media (ediscussion, websites, online chat, email etc) parameters that have effect over the brand equity of different products and services. The study emphasizes on the antecedents of viral marketing influencing the brand equity of products and services through ISMBE Model. Finally, the study focuses on the m...

The Assessments of Social Networking Advertisements; as Perceived by Brand

The assessments of social networking advertisements; as perceived by brand communities consumers. Access to the published version may require subscription. ARTICLE INFO ABSTRACT Despite the extensive research in the context of brand communities on social networking (SNSs), the theoretical foundations underlying consumers' assessment of advertisements on SNSs' brand communities was not yet explo...

Assessing flow experience in social networking site based brand communities

The sustenance of the Social Networking Site (SNS)-based brand communities relies on user retention and their active participation. Therefore, understanding the intrinsic aspects of user behavior in such communities is important for devising strategies to ensure user retention and active participation. Especially, information about the elements that induce flow experiencesdthe intrinsically enj...

Building Communities: Social Networking for Academic Libraries

Now, we come to offer you the right catalogues of book to open. building communities social networking for academic libraries is one of the literary work in this world in suitable to be reading material. That's not only this book gives reference, but also it will show you the amazing benefits of reading a book. Developing your countless minds is needed; moreover you are kind of people with grea...